Frank Fay.

Independent marketing consultant

About Frank Fay

I’m an independent marketing consultant with 15+ years in digital marketing. I help business owners and marketing teams connect strategy with the work it takes to carry it out.

A practical way of working

I like getting into the details: what an offer actually means, whether a page answers the right questions, and whether the numbers match what the business is seeing. I’ll explain what I recommend and why, then work with your team to put it into practice.

That can mean taking responsibility for an ongoing area of marketing or completing a focused project. We agree on priorities, deliverables, approvals, and how the work will be reviewed.

How we can work together

Background and experience

My communications career began in 2007, and my digital marketing work began in 2010. I’ve managed brands, served as a Marketing Director, worked with agencies, and coordinated partnerships and product launches.

Selected earlier roles

2017–2021
Marketing Director, SpinnerTechBrand positioning, SEO, paid search & agency direction
2016–2017
Partnerships & Promotions, ViacomContract role · Brand partnerships, activations & vendors
2010–2016
Brand Manager, 1800 PostcardsPaid media, retargeting, SEO & customer retention
2007–2010
Account Executive, Fusion PRTechnology communications, product launches & media relations

B.A. in Communication, Rutgers University

Current consulting work

My client work includes marketing strategy and execution for Energo and advertising and inquiry measurement for Mind Body and Soul Counseling. I also build and maintain the website and marketing for Ptown Perch, my own vacation-rental business.

These projects bring together paid campaigns, website content, search, email, and the follow-up and measurement each business needs.

Let’s talk

Tell me what
needs attention.

Send your website and a few lines about your marketing priorities. We can discuss what support would be useful and whether we’re a fit.