Search & AI visibility
Help potential customers find and understand your business. I work on service pages, useful answers, and search visibility, including how your business is represented in AI tools.
Explore SEO & AI visibilityIndependent marketing consultant
Make your marketing
work together.
Your ads, website, and email should support the same business priorities. If the work feels disconnected or keeps getting pushed back, I can help.
I work with business owners and marketing teams to set priorities and put them into practice across campaigns, content, and customer follow-up.
15+ years in digital marketing.
Based in Provincetown, MA · Working remotely.
How I help
Start with what
needs attention.
You may need a clearer plan, help with a specific campaign, or someone to keep the work moving. We agree on the priorities and who owns each part.
Ads & campaign execution
Connect the searches you pay for with relevant ads, landing pages, and a clear next step. I review the reporting alongside the inquiries your business receives.
Explore Google Ads consultingEmail & customer follow-up
Give each campaign a clear audience, offer, and next step. I write the content and coordinate the data requirements and responsibilities for sending and responding.
Explore email marketingSelected work
Marketing work
in practice.
Client work in energy services and mental health, alongside the website and marketing for my own hospitality business.
Client · Energy & building services
Energo
Connecting campaigns across multiple services.
Heating oil, solar, HVAC, and building services each need a different message. At Energo, I connect paid search, service-page content, and segmented email campaigns with the teams handling inquiries.
The work includes aligning offers and landing pages, coordinating customer-data requirements, and investigating discrepancies across Google Ads, GA4, HubSpot, and CallRail.
Client · Mental health
Mind Body and Soul Counseling
Understanding which ads lead to inquiries.
For this counseling practice, I manage Google Ads around its services and locations, then compare reported conversions with the inquiries the practice actually receives.
Recent work includes ChatGPT ad creative and tracking, conversion-event setup and testing, and Instagram lead-generation advertising.
My own business · Hospitality
Ptown Perch
Connecting trip planning with the property.
For my vacation rental, I connect local and seasonal guides with practical accommodation details, booking links, and email signups.
The case study shows the website work and a dated view of search activity and Airbnb-link clicks, with booking outcomes treated separately.
Read the Ptown Perch case studyWorking together
Choose the support
that fits.
Start with a conversation about what you need, what your team already handles, and where the work is getting stuck.
Talk through your prioritiesOngoing marketing support
For businesses that need consistent direction and execution. We set priorities together; I take responsibility for the agreed work and review progress with you.
A focused project
For a defined job, such as a search review, a set of service pages, a campaign launch, or an email initiative. You’ll know the deliverables, responsibilities, timing, and fee before we start.
You work directly with me, with responsibilities shaped around your existing team.
Before we start
Can you work with our team or agency?
Yes. We agree on who owns the strategy, approvals, implementation, and follow-up so my work fits with the people already involved.
How do we agree on scope and fees?
After discussing your priorities, I propose the work, responsibilities, timing, and fee. We agree on those details before the engagement begins.
How will we measure progress?
We choose measures that fit the goal and available data, then compare reporting with what your business is receiving. Visits and link clicks are kept separate from confirmed inquiries and business outcomes.
About Frank
An experienced partner,
close to the work.
I’m Frank Fay, an independent marketing consultant with 15+ years in digital marketing. I’ve served as a Marketing Director and worked with agencies, sales, customer service, and technical colleagues. I bring that experience to the decisions and details your marketing needs today.
More about my background and approachLet’s talk
What needs attention
in your marketing?
Send me your website and a few lines about what you want to improve. We can discuss the priorities and whether a project or ongoing support would make sense.
You don’t need a finished brief to get in touch.
frankfay3@gmail.com