Independent marketing consulting
Email marketing consulting
I plan and write email campaigns around your audience, your offer, and what your team needs to do next. The work can include campaign content, segmentation requirements, and coordination with the people managing customer data and replies.
What we can work on
The offer and the audience
We start with what you want to communicate and who needs to receive it. Different customer groups may need different explanations, eligibility information, or next steps. I help make those distinctions clear before the campaign is written.
Segmentation requirements
I work with the people responsible for your CRM and customer information to define the audience requirements. That can include the fields needed to identify a group, who should be excluded, and how overlapping lists should be handled.
Email and supporting content
I develop subject lines, email copy, and the supporting content agreed for the campaign. That may include a landing page, FAQs, blog or social copy, and information your customer-service or sales team needs when someone responds.
Replies and follow-up
Before a send, we clarify the action the email asks people to take and how the team will handle the response. Where data is available, we review replies, inquiries, and related website activity to understand what the campaign produced and what needs attention.
How an engagement takes shape
We review the offer, the available customer groups, your email platform, and the content or campaign history that can inform the work. We also identify who owns the data, who approves the message, and who handles replies.
The agreed scope can include an audience brief, email copy, supporting page content, and coordination with the people preparing the send. If data or technical changes are needed, we define those responsibilities before relying on them in a campaign.
A focused project can cover one campaign. Ongoing support can connect a series of emails with your wider marketing priorities and incorporate what we learn from the available results.
Related client work
At Energo, my work includes shaping offers for different customer groups and connecting segmented HubSpot emails with landing pages, blog and social content, and customer-service messaging.
I also coordinate customer-data and segmentation requirements with CRM and operations colleagues, including discussions about Cargas and HubSpot field mapping. That work depends on collaboration with the people responsible for the data and technical implementation.
Read about the Energo workQuestions about email marketing support
Do you work with HubSpot?
Yes. My recent work includes segmented HubSpot email campaigns and coordination around customer-data requirements. If you use another platform, we can discuss what you need and whether the work is a fit.
Can you help with CRM or integration requirements?
I can help define what information the marketing work needs and coordinate with your CRM or development colleagues. Technical configuration and integration work would be defined explicitly in the scope, with clear ownership.
Can this be a single campaign?
Yes. We can agree on a focused project covering a particular audience, offer, or campaign, including the supporting content and coordination it needs. Ongoing support is also an option.